Business and Competitive Analysis: Effective Application of New and Classic Methods Product Description“I believe that this book will fill a great need for both full-time competitive intelligence practitioners, and those looking to add analytical skills to their managerial tool kit.â€
--Bill Fiora, Partner and Founder, Outward Insights   “All practicing managers and business decision makers should be grateful to Fleisher and Bensoussan for showing them how their analysis work can become more rigorous and their approach less casual. Accept no imitations. ... More >> Business and Competitive Analysis: Effective Application of New and Classic Methods
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