C-Scape: Conquer the Forces Changing Business Today Product DescriptionA bold, pioneering book that shows how businesses can survive and thrive in the digital media revolution Not so long ago, the business landscape was easier to chart. The routes connecting customers, companies, products, and services were predictable, reliable, and understood. Today, that landscape has been upended, and in its place a "C-Scape" has emergedâ€"a world where consumers, not producers and marketers, make the choices; where content, not distribution, ... More >> C-Scape: Conquer the Forces Changing Business Today
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